An AI Operating System for Owner-Operators
Forthwell Ops connects to the accounting, operations, payment, email, calendar, and sales tools you already use. Every morning it identifies what changed, what is at risk, and where action could create the most value — then gives you a short list of decisions.
Approve. Delegate. Dismiss. Get back to running the company.
Built for owner-led companies from the first hire through the first hundred · No CRM migration · No new dashboard to manage
Your system of decision
Business software gave you a system of record. Forthwell gives you a system of decision — built on top of the tools you already have.
Specialized AI agents monitor cash, margins, receivables, capacity, schedules, pipeline, lead flow, supply, and team performance. Ellis, your Chief of Staff, synthesizes their findings into one clear daily brief and is the only voice you interact with.
Every recommendation includes:
You make the decision. Forthwell handles the follow-through.
How a day runs
01
Connect your tools
Authorize the accounting, operations, payment, email, and calendar systems Forthwell should monitor.
02
Forthwell reviews what changed
Overnight, the specialist agents analyze the financial, operational, sales, customer, and team activity you authorized.
03
Ellis prepares your brief
By 6:00 a.m., you have a concise brief and the three decisions most likely to affect revenue, cash, customers, or capacity.
04
Decide and move on
Approve, delegate, or dismiss each recommendation. Forthwell records the decision and coordinates the next step in the tools your team already uses.
The team behind the brief
You talk to Ellis. Ellis draws on a team of specialized AI agents, each focused on one part of the business. You never manage them — they surface through the brief when something in their domain deserves attention.
Chief of Staff
Ellis — the voice you hear
Synthesizes every domain into one daily brief and one thread. The only agent you interact with directly.
Finance
Cash · margin · A/R
Watches cash position, gross margin, receivables aging, and unit economics. Flags leaks before they show up on the P&L.
Operations
Throughput · quality
Monitors capacity versus demand, on-time delivery, rework, and quality signals across the work you do.
Service Delivery
Schedule · assignment
Watches the immediate schedule — who or what is booked, where the schedule is over-committed, and where fit is off.
Sales
Pipeline · close rate
Tracks open proposals, aging opportunities, and revenue at risk. Names customers, deal ages, and specific follow-ups.
Collections
Overdue invoices
Watches A/R buckets and failed charges. Drafts firm-but-professional reminders in your voice, ready to send.
Marketing
Lead flow · reputation
Ties spend to booked revenue. Skeptical of vanity metrics. Flags underperforming channels and review velocity.
Supply
Inventory · procurement
Watches on-hand versus in-transit, supplier lead times, and reorder timing. Stands down for service-only businesses.
People
Team · staffing
Watches overtime, PTO patterns, hiring pipeline, and retention risk. Surfaces burnout and gaps before they become turnover.
Why owners switch
Traditional business software
Forthwell Ops
Sign up in a minute, authorize your first data source, and receive your first brief tomorrow morning.
Start your workspace